Objectivity

The final factor is Objectivity. This is nothing to do with class programming but rather what we want the Application to achieve. Sounds simple enough but its all too easy to be all things to everyone and actually lose focus in the process of doing so.

We are targeting small businesses and, as such, we have to develop this application with small business owners in mind. In most cases, they would gladly trade away glossy features in exchange for doing as little entry as possible.

In any case, you need to think like a small business owner to understand what they want, and don't want, from a book-keeping application. Owners are not bothered about nominal accounts or quick ratios but are keenly interested in ow much money they are owed and whether there is an easier way to get it.